Lloyd Barwood

One foot in London and one in the cosmos, FYI Robyn is a London-based DJ and free-form movement guide, who looks to channel her love for underground dance music into a new place of conscious intention. Submerged in the underground dance music industry for nearly a decade, FYI Robyn's eclectic yet well-sequenced selections have turned heads in underground circles. Known for her dynamic and genre-bending sounds, her DJ sets combine the right touch of driving rhythms, techno, IDM and wonky basslines both old and new, indicative of a refined and incredible taste developed over many years in the field.

Elle was born & raised in South London and has been a key figure in its underground music scene for over a decade, so her sound evokes the patchwork of experience, mood and pace of the city. She was one half of London based outfit SOUVENIR and is also co-founder of celebrated label, MAL Recordings, established in 2021 with her regular DJ partner Jon K. Elle has also been a resident of LYL radio for the last four years as well as releasing tape mixes via The Trilogy Tapes and $hotta Tapes.

Kincaid moniker of Joe Arthur is an artist based between London and Berlin, who focuses his production and DJing style on the overlapping fringes of multiple genres. From groove laden percussion to sound design infused textural detail, Arthur’s sounds and sets are not to be missed He has released records with Well Street, Grid, Accidental Meetings, Redstone Press, Control Freaks and more to wide ranging acclaim. His unique approach to production and sound design has also sent him on a string of multidisciplinary collaborations. Most recently collaborating with Mercury Nominated composer and artist Hannah Peel, as well as Visual specialists Uncharted Limbo collective on the sound track for Alexander Whitley’s contemporary ballet ‘Anti Body’

Combining magical 8 bit samplers and cutting edge modern processing techniques; Intertoto's contemporary, immersive sonic experiments allow the mind to wander through hazy textural detailing, rewarding the curious as infinite melodies unravel. Intertoto’s debut album “Thermal Shadow” was released in early 2023 and was evocatively described by Rubadub as “​​Fathoms-deep aquatic rumblings, slow mo tech & dynamic sound design…”. Check out Intertoto's recent mixes for NTS radio and Kindred to hear some of his upcoming and unreleased material.

Galick Zachary knows too well that you have to make noise to get noticed! From @cosmicarcade to his own cave, follow Z as he explores his own sound journey. Experimenting with synth driven melodic Hip-hop, Z is attempting to tell a story of an aspiring musician composing his own biography.

Straight from the vibrant music scene of São Paulo, dan PARTIES brings a one-of-a-kind stage presence and attitude that's a force to be reckoned with. Blending his musical theatre background with ever-evolving Psychedelic, Experimental, and Brazilian-influenced Hip-hop creations, dan PARTIES' music is a soul-stirring groove that defies time and shouts to the urgency of our imperilled species. His lyrical journey delves into themes of love, war, politics, and satire, all expertly paired with mind-bending beats and flirtatious rhythms he crafts himself. Beyond his captivating performances, dan PARTIES is an extraordinary DJ and producer, pushing boundaries and redefining musical norms. 🎧 For fans of Chico Science, JPEGMAFIA, Queens Of The Stone Age 🎶

Zami brings the mellow, the upbeat and beyond to each performance, paying homage to cultural hallmarks while weaving lived experiences, vulnerability, and nostalgic tales like the well travelled storyteller.

Saskia who explores sound in a variety of ways including live performances, installations and DJing, sublimates her musical expression into a spatial one because of her love to art that is felt with the full body. After she released her first EP on Detroit Underground in 2017, she’s been into the world of electronic music. She performed regularly at electronic music parties, festivals and radio shows in Tokyo and around the world. In 2022, she moved to Bristol to further explore music. Saskia is passionate about experimental music that combines elements of broken beats, bass, techno, tribal, cinematic and funky. With the concept of 'Sound to _____ this magnificent cell' at her core, she lands floating and then ventures off again to another place.

Krokodile is a multinational alternative rock band Formed in London in 2019. Bonding over their shared music taste, Krokodile set out to create a unique sound that drew on their diverse influences. Their atmospheric and dynamic live shows became a must-see with gigs including a sold-out show at the 200-capacity Camden Club and their self-organised event 'KrokFest' at 'The Water Rats,' attracting 150+ attendees and selling out. In August 2023, Krokodile undertook their first tour in Sicily, playing 10 gigs over two weeks, including 300-capacity stages. With their reputation growing, Krokodile is preparing to release their debut EP in October 2023 and planning more events. Keep an eye out for them as they continue to make waves both in the UK and beyond.

Preen have captured the imagination of audiences across the country with songs about Midsomer Murders, snorkelling, car crashes, and failed actors. Now a five-piece, they blend three-part harmonies with story-led melodies to bring a feel of both the classic and the new. They regularly sell out headline slots on the London circuit and beyond. They have recently played Greenman festival, Wychwood festival, Get Together festival, Ritual Union festival and more. Their latest release is a double-single and music video. They are heading to the isle of wight this month to record their next project.

I am a London based designer and final year fashion student at the University of Westminster. My designs simultaneously challenge and exaggerate gender and identity through strong silhouettes and sculptural corsetry. I predominately work with dead-stock fabrics and incorporate unconventional found materials into my work. I love to create bold and dramatic looks and take a lot of my design inspiration from historical sources.

Based in London, Flávia has a background in Theatre Arts and production. She is an experimental performer, director and model. Her main work focuses on the relationship between artist and audience, finding herself conducting immersive theatre. At Farrago Festival she is choreographing the performative runaway collaborating once again with House of Donyi to the underground fashion designers: Marian de Lima, Charlie McMahom, Blythe Brunt and Viliana Korueva.

My name is Charlie McMahon and I am a fashion and textile designer from the North East of England. My work is inspired by rural textile traditions and bringing them into a high fashion context. My most recent project is inspired by a series of nightmares I had as a child featuring the painting ‘Miss Wong’ by Vladimir Tretchikoff, which hung in my living room when I was growing up. Inspired by the paintings vivid colours and the subjects piercing stare, I have made a wardrobe of clothes for this nightmare woman. Featuring over the top colours and prints that swarm around the body and unconventional silhouettes and pattern cutting, in order to emulate the disorienting feeling of being in a nightmare.

Mariana is a Portuguese textile artist & fashion designer specialising in print & is committed to working sustainably by upcycling existing materials. Her artistic focus addresses current issues & expresses her personal reactions, emotions & life experiences through textiles. Mariana aims to extend & enhance the body, creating a harmonious "second skin" with fluid movement inbuilt. The collection featured a powerful fashion performance using reconstructed stretch fabrics, including repurposed tights & other feminine garments, conveying a delicate balance of strength & fragility.

* “NYOTAA”, (ni o tah) is a 25 year old Recording Artist based in London UK. * Nyotaa is a singer, songwriter, performer and Creative Director, Signed to her Self Owned Independent Record Label, Kamona Records. * musical group “Kindred Spirits Choir”, under EMI records in 2007, making Nyotaa one of the youngest Singers to be signed and endorsed by Musical Pianist Mylene Class * Nyotaa was originally formed in a sibling duo called “Izeidi Izeidi” (ee zay dee) * debut LP “twentyoneandlost” dropped summer of 2020 * dropped her latest single “Insane” in march of 2023 * Continues to work on music in hopes to complete her EP “The Forbidden Fruit” for her supporters. * Performed at / Common Wealth Games, Mayfair Christmas Lights / Godiva Festival / Isle of Wright Festival

My name is Simeon and I am a spoken word artist

Reya is a storyteller who uses poetry as a means to explore our deeper purpose and nature. Exploring themes that invite the listener to look deeper at themselves and the world we inhabit. She's grateful to have shared her words with Hackney Theatre, The National Theatre, Tramlines Fest and soon at The Farrago Festival!

Taking inspiration from person experiences hoping to open conversations and allow people to feel comfortable when discussing hard to talk about topics. REAL TALK. A massive advocate for mental health, weaving words to slam political issues and twisting tales and storytelling in a unique flow and style. He has written for companies across Greater Manchester, been featured on BBC radio, facilitated workshops, collaborated with artists, and is now working on a very exciting project with a group of Manchester musicians. Along side the Spoken word world Matt’s acting has taken him all over the UK and further a field. Credits include - The Girl On The Train , Coronation Street, Miss Scarlet & The Duke and The Lazarus Project. Currently in PATRIOTS by Peter Morgan (The Crown) in the West End.

Mr. Guy Kelton Jones I… Long name and not one word wasted. Born in New York but growing up all around the southern United States, this artist has used his passions, his ever changing environment and beliefs to forge a career for himself that is like no other. He is ART. Mr. Jones began performing poetry at the age of 4 and writing it soon thereafter. He then began in musical theater at the age of eight and it was with these skills, mixed with his love for singing, that he would then travel around the world performing, writing and collaborating with different artists. Working with the likes of The Floacist (Floetry), Fantastic Negrito, Talib Kweli, Saul Williams and many others, Mr. Jones has will continue to leave his mark on the music industry for a very long time to come.

" Fly Forever. " A performer of few words off the stage, but an enigmatic presence on the stage, Kojo is not one to miss! Hard bars over hard beats, you're bound to get in the mood with this one.

Sami Rhymes is an Award-Winning Spoken Word Artist, Poet, Author, Facilitator and Creative from London, UK. Since summer 2019 she has performed and headlined at a number of public and private events/festivals in London, nationally and abroad in Malaysia. 2022 saw Sami pick up “Best Female Spoken Word Poet” , perform nationally and also marked the release of her Debut EP “Triple Threat”. Media features include BBC Radio London, ITV news and S1:E3 of the BAFTA winning Sky Arts commissioned TV show Life & Rhymes to name a few. Her poetry touches on everything from identity to relationships to mental health, injustices and day to day experiences. Her debut collection “20 Something” is available on Amazon and her next book and EP is in progress.

East London’s Baby Pink is quickly becoming a rising star within the R&B field. Current, fiery and fiercely independent, Baby Pink blurs the lines between song and rap.

Yasmin Angel is a singer/songwriter/artist born and raised in south east LDN fusing together elements of old school ukg, alt r&b and neo soul to create groovy, freeing, nostalgic sounds.

Hey reader , my name is Earth Angel . I am a alternative rnb artist , originally from south east Asia / Liverpool. I moved to London 5 years ago to pursue my music career and chase my dreams . I have been singing and writing music since childhood. I have over 100 songs written to record and release , I am still developing my sound and everyday learning more about who I want to be as an artist and writer . My inspirations in music are Lana del Rey , India arie and kid cudi . I love mixing genres of music , especially rnb & classical . I am excited to hit the stage and give the crowd a taste of my vision .

Blessed with a soaring vocal, UK based John Dhali is an explosion of positive energy. He pours his experiences overcoming mental health issues into a musical medicine for the soul. Last year he released his crowd-funded debut, the 'In Time LP' – an indie/ folk/ rock concoction filled with infectious, hook-laden melodies that build to unstoppable choruses and anthemic heights. With shades of Kodaline, The Lumineers and Jeff Buckley, the album has received support from Spotify UK New Music Friday, prestigious music blogs such as Clash and Earmilk and international radio airplay. At the end of 2022 he picked up the DrakeYolanda Award for Emerging Artists and this year he’s just received a 1st place award in the International Songwriting competition - the worlds largest songwriting contest.

JoeJas Is A rapper and producer (when producing going under the alias "HairyMuffinMan".). Putting out his self produced debut album ‘Planet’ in 2016 taking influences from punk, Jazz, Hip-Hop & R&B and blending them all. Genre blending has become a defining point in JoeJas’ music, to this date with his latest release 2022 'Gaps & Nomads.' All music videos have been shot and edited by JoeJas from 2017 showing the array of skills capable. In 2016 he had started his own events under his brand ‘Fat Llama’ which put on a Multitude of artists around London. This was made because JoeJas felt there wasn’t anything for people considered weird and not to meet and find new sounds they weren’t a-custom to. In 2020 JoeJas won the vans musician wanted competition with praise from Anderson Paak & J.I.D.

Jump Street is a London-based DJ collective and single artist, specialising in house music, venturing into other genres such as Disco & House. They have played live in renowned venues such as EGG, Basing House, and Orange Yard. The collective consists of talented DJs such as Sophie Smalls, who has played for Ministry of Sound and has a residency with Plus 1 Radio, and Vintage Jiggy, who has played on NoSignal. They are not limited to London, as they have also performed in Dubai. Their primary goal is to keep the crowd entertained, and they love to interact with the audience during their performances. With Jump Street, you can expect to have a fantastic time dancing and smiling throughout their set.

We’ve been playing live since May 28th 2021 - we formed in university during lockdown so it was a bit of a slow burn at first, but as soon as we hit the stage we realised there was an energy between us and the audience that we were not used to experiencing, certainly not in little pub gigs. Fast forward a year and we have opened Islington Assembly Hall in front of hundreds of strangers - it was insane! And the crowd’s response was incredible. Fast forward another year and we’re now finishing up a long residency at The Camden Club in London where we’ve played numerous sold out shows. During this time we’ve also toured the UK and Portugal playing in front of crowds of up to 3,000 and we are ready to smash out the festival scene this summer and make the crowds go wild. Hello Amnesia isn’t the most well known band on the circuit, but we’re a great crowd pleaser (even to people who don’t like rock music) and we’re just keen to get out there and share our fun with more people!

Bristol based DJ and producer Duke Boara is climbing the ranks of electronic music in the UK. With support from the likes of Laurent Garnier, Sasha, Richie Hawtin, Jaguar, and Tom Ravenscroft, as well as music released on labels LG105 and Anjunadeep, the future is looking exciting for Duke.

Flying in all the way from Paris, France, we have Lullaby touching down on 12th May to share her art! Electro journalist by day, DJ by night, Marie aka Lullaby is a big fan of techno, hard trance, eurodance and trance. She oscillates between these four styles in order to present her first love for the dark sounds with violent kicks of techno and hard trance and her second passion for the more kitschy and euphoric sounds characteristic of eurodance and trance. Based in Paris, Lullaby hopes to eventually produce her own sounds.

LO-LOW's sets are designed to take listeners on a journey through various aural portals, finding freedom in expression on the dancefloor and creating feelings of euphoria and community. She blends eclectic selections of deep house, techno, electronic, ballroom, breakbeat, and pop to capture her playful essence. As a self-confessed club kid and music enthusiast, LO-LOW found her way into the world of music through journalism, writing for CLASH Magazine. Currently, she holds the reins as a resident at E1. This year has been a success for LO-LOW, with fan feedback deeming her sets as "vibes as unmatched" and praising her for "taking people through many portals." She opened at Colour Factory, representing the Thorn London collective at HOWL: Queer City, Vol.4 in February 2022 and played at Riposte's Pride Party in July. LO-LOW also gained her first show outside of London in August 2022, where she played the pre-party for Scotland's number one queer alternative night, SHOOT YOUR SHOT. Furthermore, she opened for CEM and Giant Swan at Phonox and played an extraordinary three-hour set ahead of DJ Bone at one of London's most iconic clubs, Fold.

DJ Don Lon is an open-format DJ, who specializes in urban contemporary music such as Hip Hop/R&B, Reggaeton and Afrobeats . He loves connecting with people through music and doing anything related to it. When he is not DJing, he is either working with his music collective, planning and organizing events or playing football, his main passion before music came in.

Rose Hamilton is a singer, songwriter, and performer from the London, UK. In recent years Rose has traveled the globe visiting Asia, Australia and New Zealand where she found her love for music. Her recent release titled, "Body (ft. Josh Linton)" with features on George FM and Local Spotify Playlists. The future looks bright for Rose Hamilton with a backlog of singles, demos collaborative projects, and performances all in the pipeline.

Matthew One Man is an artist from Egham Surrey. A dynamic performer whose unique looping style separates him from fellow musicians, the engaging sounds of his guitar break the boundaries of what is expected of the instrument. The unconventional and stylistic performances draw inspiration from guitarists such as Jon Gomm and Antoine DuFour. DJ’s such as ATB and Juan Atkins. Matthew uses extended techniques and a loopstation to create a dynamic performance ranging from Dance Music to the Avante Garde.

Singer / songwriter & guitarist Call Me Unique infuses the sounds of jazz, soul, futurebeats, and scat-singing. Influenced by the sounds of Lauryn Hill, Ed Sheeran, Ella Fitzgerald & Lisa "Left-Eye" Lopes. Renowned for her love of scatting and eclectic performance approach, her vibe truly is "unique".

DJ, producer, vocalist and all round vibe-bringer, miniMel never fails to create an electric atmosphere. From her wealth of experience behind the decks, miniMel’s ability to read and respond to the crowd’s energy is truly her greatest strength as a selector. Her sets span the full spectrum of electronic dance, with a distinct global influence and focus on emotive melodies. Currently holding down residencies on Bloop London and Voices radio, she aims to showcase emerging femxle and queer talent in dance music. Quickly making a name for herself in East London, last year saw her debut at Warm-Up Festival, Body Movements and many venues across the city.

Fresh off the back of their debut at Glastonbury Festival 2022, Naia are one of the most electrifying bands on the scene. While maintaining roots in jazz, their music is shaped by their many influences, with members hailing from Spain, Palestine and London. Their live performances draw in crowds from the streets, captive your soul and will have you dancing into the night.

Tino Gee is a charismatic and multidimensional artist, born in Zimbabwe and raised in London. He specialises in animation, music, and events. His creative expression reflects his playful yet dynamic nature, as seen through his poignant lyrics, energetic live performances, and captivating stories he crafts with his art. Passionate about storytelling, ideation, and visual culture, Tino believes that art should be immersive, authentic, and direct. His mission is to inspire others to embrace their innate creativity, and deepen their connection to themselves, and the world around them. For fans of Flatbush Zombies, Andre 3000, Kid Cudi

Hailing from Soweto, South Africa, Phundo Art currently calls the United Kingdom home, A rapper who is thrillingly impossible to pigeonhole having created music within a plethora of genres from Rap, Drill & R&B. Music has always been an important part of Phundo’s upbringing. He was heavily influenced by South African Kwaito music, early 00’s hip-hop and introduced to rock music upon arriving in the UK aged twelve. Phundo started his career writing and recording music with various artists including Scxrlord and Jorja Smith. Regularly played shows across London and England including Reading and Leeds, Made Festival & Vale Festival. His close knit supportive online network of fans has allowed him to travel far and wide as he has toured as far out as Holland. Phundo has supported AJ Tracey, A$AP Mob & Kojey Radical. Phundo has also collaborated with established artists such as UK Rapper Eyez on their record FARSI, Blxckie on ‘Kung Fu’ & French Producer DJ LEWIS with their record ‘Kill Your Phone’ & has been endorsed by tastemakers throughout the industry having received airplay on BBC Radio 1, BBC Radio 1 Xtra, Kiss Fm to name a few.

“We’ve never liked the idea of being ‘just another indie band’,” say King Kuda. The Brighton-based four-piece, whose sound has evolved from classic indie numbers to incorporating “creamy guitars, big hooks, and hypnotic grooves”, first met at university and started jamming in the living room of their shared house. Their 2018 debut single Wildflower’ was packed with spangly guitars and wistful vocals, and now boasts almost half a million streams. New banger, ‘Bloodstream’, however, is reminiscent of electronic artists Dusky and Bonobo, who the band count as recent influences on their sound as well as indie gods, Foals.

Miles Hobbs is a session bassist from West London. He’s played countless shows in originals and covers outfits, recorded at Abbey Road and BBC’s Maida Vale Studios, and even had some of his music featured at LEGOLAND Windsor. His new Instagram series ‘Bass Along with a New Song’ sees him rocking out with upcoming bands and classic TV show theme tunes.

Lorenzo Rossetti, aka Ross Chamber, is a Swiss guitarist influenced by blues and jazz. Watch out for his self produced, solo project coming soon. He has been accompanying Halana Roma for several years now, resulting in an harmonious duo.

Halana Roma’s vocals are rich and soulful. Her lyrics deep & evocative. With flavours of alternative soul & RnB, she takes you on a journey through stories and painted landscapes of sound. Halana is regularly accompanied by her blues loving guitarist, Lorenzo.

Zurito revolves around two hot Spanish guitars that embody the fury of flamenco and body stirring rumba grooves. Passionate and uplifting, their performances carry virtuosity and a unique sound they have crafted after years of playing and rambling around Europe. Their music will certainly stir emotions and cure any pains.

I am make music that defies genre and does not fall under one category. My music is blend between my Egyptian roots & my UK influences, together I want to create my own recognisable sound. As for my message, my lyrics are disguised in metaphors and I aim to inspire people to fully explore their characters with no limit. I want to inspire people not to be cookie cutters and allow their individuality to shine.

London's genre-defying sensation, Retropxssy, explores the essence of womanhood in the heart of the mosh pit. Described as 'one of the most exciting performers in London' by Neil March of Trust the Doc, her electrifying sets blend hip hop, punk, pop, jazz, dance, and electronica, transcending the boundaries of music and theatre. Having enchanted audiences across the capital and even overseas with recent performances in Canada, Retropxssy invites total immersion into her unique sound and style. 🎶 For fans of Iggy Pop, Peaches, Lex Amor 🎶 Explore themes of power, desolation, and empowerment through Retropxssy's unforgettable performances.

I like to make music that tells stories, whether through descriptive acoustic ballads done with just me and the guitar, or an energetic live looping tune that brings people through a tale of sounds and feelings. Music is such an incredible gift from God and it's my calling to use it to get people to feel more connected to themselves and the beautiful world around us.

Alt Rap somewhere in between lo-fi trap and RNB

Yassi V is a singer-songwriter from Brighton, now based in London, fusing emotional and sassy lyrics with catchy pop/R&B melodies. After her debut EP 'Warzone', which gained support from BBC Introducing and included music videos for 'Lifeline' and 'You Deserve Better', Yassi spent lockdown writing new music and working on a new sound. With the latest single Distress and more on the way, she’s fresh on the London music scene.

Marzena is an artist of all sounds soul, jazz and blues. A singer and songwriter of all things real and honest. Influenced by the likes of Amy Winehouse, Etta James and Alicia Keys just to name a few, Marzena’s sound will give you a taste of something fresh but nostalgic at the same time.

Hailing from Milton Keynes with a musical background rooted in dance, Sam Wray became passionate about piano and guitar aged 12. In 2015 he moved to London and began performing at open mic nights and busking outside of the Tate Modern. His performances saw him reach the final of the gigs Busk in London Competition in 2016 whilst also helping him to find work as a session musician. In 2020 and with the pandemic looming, Sam released his first singles and began to establish himself as a solo artist. His singles ‘feeling good’ and ‘Rollo’ received strong support from BBC introducing with Rollo making Tim Robinson’s Fresh Faves list. He subsequently performed on the BBC introducing stage at Bedford Festival in 2022. Wray has since played to audiences at The Bedford, Cargo, The Ned and a sold out Sofar Sounds show. Most recently he performed at the final of the Yamaha Music Ambassador competition and is working on his debut EP.

#WGT is a brand-new collective with a wider purpose than just dance – they are more than just one entity. Giving human needs is a top priority as well as getting creative through other artistic mediums like fashion, design, and music. With significant future project for the upcoming year, keep an eye on them. You are going to witness some fascinating blends of art.

Jack Miller and Oscar Farrell have been releasing music for four years under the title of Rein, racking up over 500,000 streams on Spotify with plays on radio one and support from artists such as Hammer, Dj Seinfeld and Kettama. Rein’s music seeks to encapsulate the emotions of early adulthood, taking inspiration from the contemporary electronic music scene that is so strong in the UK.

Law X is a music recording artist, actor and visual creative. Also known by his moniker Muse Gxd and The Glitterman. Law has put together his own music band "Gang of Gxds" in Europe where he was born in South London. However Law X was raised in Virginia where he discovered his passion for music. His unique style lands somewhere in between the genres of Emo Rap, Rock and Dark Trap. He has opened up in concert for artist such as 2 Chainz and has been featured on records with Too $hort. This year Law has released 4 studio albums and showing no signs of slowing down. Also making his way on TV and landing a role on Bet's "All The Queen's Men" and CBS's hit tv show "S.W.A.T." On the other side of the camera Law X is a creative filmmaker that has released multiple film projects and has worked on many music videos for artist such as MMG, Bone Thugs, Mozzy, King Combs and others. Currently Law is preparing to latest film and album release entitled "Love Cage" coming in 2023

Clara Thadea is about the most independent an independent artist can get. She writes, plays, produces, mixes and masters everything by herself, and sometimes with the help of close friends. Once that is done, any visuals will also be DIY. Her live band is made up of Thomas Dunk on drums, Sara Madaluni on keys, and Sam Clarke on bass, and they add some live excitement to her production that are in the genre of indie/alternative/very very chill pop. The unique thing to listen for in her act is her way of singing in a jazzy and almost middle eastern way. The main goal of the music (besides being good) is to make listeners feel for which there is no word yet, some mix between nostalgia and confusion. During the live act, it is a lot more cheerful than her lyrics plan for it to be, and these are always filled with metaphors and imagery which have a deeper and more poetic meaning than most other ‘pop’.