Mo El Kadey

Alan began his career as an accountant at Warner Music Group before pursuing his passion for live music by founding Farrago, a vibrant grassroots live music events business and agency. Since its inception, Alan has hosted over 40 events, attracting more than 5,000 attendees to iconic venues such as Brixton Jamm and Ninety One Living Room. Farrago has spotlighted over 150 talented artists, building impactful partnerships with organisations like Pirate Studios and Groover.

In 2024, Alan expanded Farrago into a live music agency, securing over 100 performance opportunities for artists at renowned venues, including Soho House. His mission remains clear: to uplift the best emerging talent while creating unforgettable live music experiences.

Tone Central is an artist-producer, DJ, and A&R exploring the sounds of Hip Hop, R&B, Amapiano and Edits through meaningful collaborations and digital crate digging. Drawing inspiration from the likes of Joe Kay and Mura Masa, Tone is experienced in forming creative partnerships.

At We Out Here Festival 2023, Tone DJ'd to VIPs, like UK rapper Knucks, and was praised on Wordplay Magazine's socials for his mixing. His fusion of Kaytranada-style dance tracks with alt-rap stood out.

A multidisciplinary creative, Tone has photographed artists like Wesley Joseph and Children of Zeus, directed a documentary featuring Rap Game winner Graft, and hosted sold-out events at historic venues.

His debut studio album, a collaborative effort with emerging UK talents, is set for release in October 2024.

‍

ZIYING often delves into the realm of emotions through a fusion of melodic and progressive sounds, adding a dash of madness to the grooving rhythms.

Firmly believing in the power of music to convey what words often cannot, and inspired by the London underground music scene, ZIYING weaves the threads of various sonic genres to curate stories that audiences can feel deeply.

Zurito revolves around two hot Spanish guitars that embody the fury of flamenco and body stirring rumba grooves. Passionate and uplifting, their performances carry virtuosity and a unique sound they have crafted after years of playing and rambling around Europe. Their music will certainly stir emotions and cure any pains.

‍

Hailing from London, singer/songwriter & producer Jem Wax has a kaleidoscopic personal style, fusing R&B/soul and Hip-Hop with a fresh pop perspective. Jem's tasteful sung-spoken top-lines, delivered through rich tones make for a unique yet commercial combo. Her introspective, frank and funny lyrical boldness conveys sincerity and relatability - without taking herself too seriously to listeners. In Summer 2023, Jem released Devoted Hopelessly EP with tracks Lazy, Love Love and La La being played on BBC Introducing 3CR. Jem and band have been active in the London music scene, playing sold-out sofa sounds shows, at The Ned's New Music Monday, the Hope and Anchor, and soon to come Camden Chapel on May 16th for Jem's headline show - The Bo Peep Party.

JoeJas Is A rapper and producer (when producing going under the alias "HairyMuffinMan".). Putting out his self produced debut album ‘Planet’ in 2016 taking influences from punk, Jazz, Hip-Hop & R&B and blending them all. Genre blending has become a defining point in JoeJas’ music, to this date with his latest release 2022 'Gaps & Nomads.'

All music videos have been shot and edited by JoeJas from 2017 showing the array of skills capable. In 2016 he had started his own events under his brand ‘Fat Llama’ which put on a Multitude of artists around London. This was made because JoeJas felt there wasn’t anything for people considered weird and not to meet and find new sounds they weren’t a-custom to. In 2020 JoeJas won the vans musician wanted competition with praise from Anderson Paak & J.I.D.

‍

DJ Zeus is a dynamic DJ who aims to please everyone. He brings everything from RnB to Garage, Hip Hop to Afrobeats. He will make you feel nostalgic as he plays the music you grew up hearing whilst also aiming to introduce you to new sounds. DJ Zeus has a lot of experience playing in bars across London but has also been a resident DJ in one of Greece’ biggest Party Island Kavos. Zeus’ most recent major experience was being an official Road DJ at Notting Hill Carnival with one of the Large Bands Hype Mas. So if you love your music Zeus is the DJ to see you Through the night

Doss is an explorer of techno, from ambient atmospheres to crude textures. His sets are structured with mysticism and hypnotism, inspired by the gothic Berlin sound.

‍

As a Director at Trevor George & Sternberg Clarke, Adam Sternberg brings over 18 years of expertise in providing entertainment for corporate events, weddings, and private parties. He leads a team of professionals dedicated to delivering top-quality entertainment across the UK, combining national reach with deep local knowledge.

Specialising in music, comedy, circus, cabaret, public speakers, magic, and more, Adam is passionate about creating memorable and engaging experiences for clients and audiences alike. Always seeking innovative ways to showcase the industry's best talent, he has built strong relationships with venues, suppliers, and partners, ensuring every event is executed with excellence and professionalism.

* “NYOTAA”, (ni o tah) is a 25 year old Recording Artist based in London UK.
* Nyotaa is a singer, songwriter, performer and Creative Director, Signed to her Self Owned Independent Record Label, Kamona Records.

* musical group “Kindred Spirits Choir”, under EMI records in 2007, making Nyotaa one of the youngest Singers to be signed and endorsed by Musical Pianist Mylene Class
* Nyotaa was originally formed in a sibling duo called “Izeidi Izeidi” (ee zay dee)
* debut LP “twentyoneandlost” dropped summer of 2020
* dropped her latest single “Insane” in march of 2023
* Continues to work on music in hopes to complete her EP “The Forbidden Fruit” for her supporters.
* Performed at / Common Wealth Games, Mayfair Christmas Lights / Godiva Festival / Isle of Wright Festival

‍